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相信常常在網路上購物書的朋友們常常有這種感慨，到處找便宜書實在是很累的事情，小編在此已經為您彙整了Marketing Management- An Asian Perspective(6版) 的超優惠資訊，如果要找尋Marketing Management- An Asian Perspective(6版)的優惠資訊，千萬別錯過(點圖片即可看詳細介紹)

往下更還有更多網友們的分享，喜歡Marketing Management- An Asian Perspective(6版)書的朋友千萬別錯過喔!



商品網址: http://www.books.com.tw/exep/assp.php/mmq4i900/products/0010577127

商品訊息功能:

商品訊息描述:

Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions successful.

1.Provide an Asian perspective:Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbolwill be introduced in this edition. The balanced mix of Asian and International examples and cases are featured so that students are able to better relate to the concepts that are illustrated with case studies and examples closer to home, helping them learn faster and better.

2.Unique features in helping students to learn better: A conceptual mindmap at the end of each chapter will help students see the links amongst various concepts and get the big picture. In addition, a beefed-up summary which includes key diagrams, examples and even photos will serve to consolidate the student’s knowledge and is a speedy revision tool.

3.Interactive learning on MyMarketingLab (MML):The online tutorial and assessment platform offers a wealth of hands-on activities and exercises that let students learn interactively, engaging and coaching them to becoming better marketers.

作者簡介

Philip Kotler

現職：Northwestern University

Kevin Lane Keller

現職：Darthmouth College

Ang Swee Hoon

現職：National University of Singapore

辦公收納櫃Leong Siew Meng

現職：National University of Singapore

Tan Chin Tiong

現職：Singapore Management University?

商品訊息簡述:

• 作者： Kotler等
• 出版社：華泰文化
• 出版日期：2013/01/31
• 語言：英文